Michael Colucci
=================================================== Since
people associate particular colors with different emotions, the
colors used on your website can have a psychological effect on
visitors to your site. By using specific colors geared towards
the emotion you want to invoke, you can actually increase
product sales.
Here are some colors along with the emotions and symbols they
stimulate:
1) WHITE- purity, innocence, peace, perfection, chastity,
sterility, cleanliness. In general, white creates a cool and
refreshing feeling.
2) BLACK- night, space, authority, sturdiness, reliability,
power, constancy, prudence, wisdom, classy, elegance,
submission, mourning, demons, witches. Black is a controversial
color as it can symbolize both good and evil.
3) RED- love, excitement, warmth, heat, fire, blood, passion,
power, aggression, action. Use red as an attention grabber. It
works better as an accent color rather than a background one.
4) PINK- romantic, affection, sensuality, tenderness, calm, soft
hearted, softness, femininity. Pink tends to reduce aggression.
5) BLUE- sky, ocean, water, temperature, ice, coolness, mist,
shadow, travel, freedom, truth, solitude, wisdom, trust,
loyalty, peaceful, calmness, intelligence, dedication,
masculinity. Different shades of blue convey opposite meanings.
Light blue is peaceful while dark blue is depressing.
6) PURPLE- royalty, dignity, luxury, wealth, sophistication,
feminine, passion, romance, sensitivity, coolness, mist,
shadows, mysterious, mystic.
7) GREEN- money, calm, envy, greed, nature, life, youth,
renewal, hope, vigor, fertility, rebirth, freedom, guilt.
Different shades of green have different meanings. Dark
green-cool. masculine, conservative, wealth. Emerald green-
immortality. Olive green- peace. Green is the easiest color on
the eye.
8) Yellow- light, purity, understanding, brightness, warmth,
playfulness, creativity. Lemon yellow is the most eye fatiguing
color. Yellow can increase irritability so yellow should not be
used as a main color, only as an accent. Yellow enhances
concentration.
9) ORANGE- autumn, youthful, fire, warmth, contentment,
fruitfulness, wholesomeness, strong, generous, endurance,
strength, ambition. Orange is the color most associated with
appetite so it would be a good color choice for a website
selling food products. Orange also makes a product seem more
suitable for everyone and more affordable.
10) BROWN- wood, comfort, strength, earth, solid, reliable,
credible, maturity, humility, conservancy. Light brown conveys
genuineness.
11) GRAY- exclusivity. Enhances the psychological response of
other colors.
In general, red, orange, and yellow are exciting colors while
purple, blue and green are calming ones.
Use the color that symbolizes the emotion you want to convey as
the primary color on your website. Add 1-2 other colors to
reinforce this emotion. The colors used for your background,
header, graphics, text, highlighting, headlines, etc. will all
contribute to your website's influence on your visitors.
===================================================
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